Alex Selwitz

About Alex Selwitz

I lead the digital engine at Red Stag Fulfillment, building the systems and channels that have powered years of steady, inbound-led growth. My role mixes strategy with sleeves-up execution across SEO, paid media, ABM, analytics, CRO, and the cross-functional alignment with Sales that keeps the pipeline predictable.I’ve taken programs that were early-stage or underdeveloped and turned them into reliable engines: tripling ICP-fit SQLs, launching ABM from the ground up and tying it to enterprise deals, rebuilding PPC for high-efficiency growth, and expanding an existing SEO foundation into a category-leading demand channel. I also rebuilt our analytics environment so decisions are driven by clear, trustworthy signals.I approach growth like an operator: understand the system, remove friction, build structure where it’s missing, and execute with discipline. I enjoy work that compounds over time and teams that value clarity, ownership, and measurable outcomes.

Experience

1. Director of Digital Marketing

   Red Stag Fulfillment

   Oct 2023 — Present

   I currently lead digital acquisition, analytics, and growth marketing for one of the fastest-growing eCommerce fulfillment providers in the U.S. My scope includes Paid Search, Paid Social, ABM, Lifecycle, CRO, and close partnership with Sales leadership-Doubled high-quality MQL volume from paid channels at consistent cost; doubled ICP-fit SQLs in the past 12 months -Designed and launched first Account-Based Marketing program from the ground up -> multiple deals closed-Own all LinkedIn Ads strategy and execution for enterprise pipeline generation -Re-architected HubSpot instance end-to-end: overhauled attribution models, cleaned data hygiene, and streamlined sales workflows -Led migration to GA4 and built enhanced measurement framework

Education

• Case Western Reserve University

  Bachelor of Arts - BA, Economics

  2013 — 2017