Alex Scozia
Senior Manager, Solutions Marketing at SS&C Advent
- Role
- Senior Manager, Solutions Marketing at SS&C Advent
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Alex Scozia
Strategic marketing leader specializing in integrated campaign strategy, customer journey…
Experience
Senior Manager, Solutions Marketing
Mar 2022 — Present
Directed Geneva marketing during its most successful revenue year on record, surpassing MQL growth targets by over 30%, which fueled increased pipeline velocity and strengthened brand visibility.• Led marketing strategy and execution for SS & C Advent’s core technology solutions, with approximately one year of focused ownership on each: Eclipse (front-to-back trading, portfolio management, and reporting for hedge funds), Geneva (portfolio and investment accounting and reporting for alternative asset managers), and Genesis (portfolio construction, rebalancing, and trade management for wealth managers, SMA platforms, and institutional asset managers).• Develop and execute integrated B2B marketing campaigns in partnership with sales, product, and leadership, aligning messaging, target audiences, and channel strategies across digital, content, and event platforms — including webinars, podcasts, video, digital advertising, and blog content.• Directed cross-functional teams and external contributors to support campaign execution, and managed one direct report on the Geneva marketing team.• Lead global campaign execution and manage external partnerships with media and event organizations to amplify brand visibility and accelerate demand generation.• Rebranded SS & C Advent Managed Services, led the messaging refresh, and coordinated brand updates across all digital and client-facing touchpoints.
Education
University of Kentucky
Bachelor of Arts, English
2004 — 2009
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