Alex Schutte

About Alex Schutte

Visionary revenue marketing professional with 19 years of Marketing experience, specializing in B2B SaaS growth companies, who\'s able to effectively take ideas from creative conception to targeted execution with measurable results. Embodies a customer-centric approach with a focus on driving sales and customer engagement through multi-channel marketing strategies and emerging technology. Alex Schutte is currently the SVP of Marketing for Hubstaff, whose mission is to empower people to have their most productive workday by providing one app that automates time tracking processes, workforce management, and productivity metrics. Alex manages a high-powered, but geographically dispersed, global team with aggressive growth goals in a fast-paced, fully remote environment. Prior to Hubstaff, Alex spent 8.5 years at Paycor, an HCM software provider based in Cincinnati, OH. He transformed Paycor’s demand generation efforts to be digital-first and helped grow his team’s revenue contribution by 526% over his tenure. He saw the company go from founder-led, to PE-backed, to IPO, and even was involved in securing the naming rights to the Cincinnati Bengals NFL stadium. In 2025, Paycor was acquired in an all-cash deal by Paychex and valued at over $4B.When he’s not planning his next marketing strategy, you can catch him putting his certification as a “Bourbon Steward” to the test or giving back as a Board Member of Ensemble Theatre Cincinnati and as an ELT member of March of Dimes greater Cincinnati. Alex also co-founded the citywide internship engagement program CINC, Cincinnati Intern Network Connection, and in 2020 was awarded the Forty Under 40 honor by the Cincinnati Business Courier.Specialties: Demand Generation, Online Marketing, Lead Generation, Brand Management, Email Marketing, Search Engine Marketing, SEO, Content Development, Content Marketing, Web Analytics, Social Media Marketing, Technology, Public Speaking, Mentoring

Experience

1. Senior Vice President Marketing

   Hubstaff

   May 2024 — Present

   SVP of Marketing at Hubstaff. Hubstaff develops productivity and workforce management software that help remote, mobile, and growing workforces work better together.• Drive a focused GTM strategy. Own the responsibility of the organic demand gen engine: SEO, product marketing and conversion rate optimization. Chart the future of our demand gen by being proactive and forward-looking in adopting new strategies.• Optimize and grow. Find ways to continually optimize our PLG (product-led growth) and inbound digital marketing machine to drive trials, pipeline, revenue, and expansion opportunities. Builds and owns the martech stack and maximizes the tools to their fullest potential. Owns the lead funnel and MQL scoring methodology to optimize lead quality. Passionate about data-driven analysis to gain critical insights and make informed decisions. • Build the Brand. Build high levels of brand awareness and understanding in the industry through web presence, content, public relations, advertising, white papers, trade shows, seminars and events, collateral, market research and account-based marketing.• Deliver Results. Develop and track metrics and success criteria for all marketing programs and activities across all marketing functions. Implement and use those metrics to improve processes, modify approaches, and drive performance improvement. Manage forecasting and goal setting utilizing OKR’s. Track KPI’s across organic traffic, conversion rate, and MQLs.• Position Our Product for Success. Take overall ownership and drive cross-functional responsibility for product launches, presentations, sales enablement materials, competitive analysis, market penetration plans, and related product positioning.• Oversee Teams. Build, develop, and lead a world class marketing team. Continually ensure the team is well positioned to drive growth and operate with urgency.• Manage Vendor Relationships. Owns relationships with agencies and consultants to extend the team’s capabilities.

Education

• W. P. Carey School of Business – Arizona State University

  Bachelors of Science, Marketing

  2003 — 2007

Skills

• Online Lead Generation
• Market Research
• Brand Development
• Product Marketing
• Social Media Measurement
• Analytics
• Ppc
• Google Analytics
• Brand Management
• Leadership
• Marketing Strategy
• B2b Marketing
• Crm
• Social Media Marketing
• Marketing Research
• Market Planning
• Web Marketing
• Content Marketing
• Public Speaking
• Marketing Communications
• Facebook
• Online Branding
• Online Marketing
• Customer Engagement
• Customer Advocacy
• Online Advertising
• Marketing Management
• Email Marketing
• Sem
• Multi-Channel Marketing
• B2b
• Direct Marketing
• Marketing
• Salesforce.com
• Digital Marketing
• SEO
• Strategy
• Saas
• Management
• Social Media