Alex Santana

About Alex Santana

I’m a sales and business development leader with experience scaling B2B SaaS revenue teams in the healthcare technology / revenue cycle management (RCM) space. Before entering tech, I competed as a professional baseball player, an experience that shaped my approach to leadership through discipline, preparation, resilience, and accountability — traits that continue to influence how I lead and perform.I currently serve as a Director of Business Development at Inovalon within the Non-Acute Division, where I lead net-new growth initiatives, support multi-product sales motions, and develop high-performing, quota-carrying sales teams across ambulatory and post-acute healthcare organizations. I’ve progressed internally from Senior Account Executive → Business Development Manager → Director, earning President’s Club recognition along the way for performance as an individual contributor.I’m most energized by building and scaling sales organizations — hiring and developing talent, establishing performance standards, strengthening sales process and enablement, and partnering cross-functionally with Marketing, SalesOps, Finance, Legal, and Product to drive alignment and execution. I thrive in environments where expectations are clear, ownership is expected, and consistent performance matters.

Experience

1. Director of Business Development (Non Acute Core)

   Inovalon

   Jan 2026 — Present · Washington, DC, US

   Promoted to Director role within Inovalon’s Non-Acute organization following the merger of Ambulatory and Post-Acute. Led and coached a 12-rep Core Team focused on expansion and growth across new/existing provider relationships while supporting a unified go-to-market motion- 2026: 190% attainment in the first month in role during an organizational transition.

Education

• Florida SouthWestern State College

  Associate of Science - AS

• Florida Gulf Coast University

  Bachelor of Science - BS, Marketing