Alex Sanger
EVP, Global Digital Marketing at Universal Pictures
- Role
- EVP, Global Digital Marketing at Universal Pictures
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Alex Sanger
Alex Sanger serves as Executive Vice President, Global Digital Marketing for Universal Pictures theatrical campaigns as well as overseeing all International Digital theatrical marketing for Focus Features. Alex leads a team responsible for all aspects of online theatrical marketing including digital creative, social media, creator marketing, digital publicity, open platform gaming, mixed reality, and emerging tech and trends across all theatrical titles. Alex and his group perform social media duties across all Universal Pictures brand channels as well as social for key Universal film franchises such as Jurassic World, Minions, and the Fast Saga.Alex has 20+ years of marketing expertise, including over 15 years at creative marketing agencies that specialize in digital marketing for entertainment companies such as Netflix, Paramount, Warner Bros, Disney, Amazon Prime, Hulu, HBO, FX, Sony Pictures and Fox. He also oversaw brand and product campaigns for Fortune 100 corporations including Budweiser, Toyota, McDonalds, Coca-Cola, Microsoft, Vans and Kellogg’s.Alex began his career as a screenwriter and feature film development executive working at production companies at Paramount and Disney, and as a studio executive at Lionsgate.
Experience
EVP, Global Digital Marketing
Apr 2020 — Present · Los Angeles, CA, US
Education
Ithaca College
BA, English
1991 — 1995
Skills
- Digital Strategy
- Interaction Design
- Interactive Marketing
- Account Management
- User Experience
- Content Strategy
- Marketing Strategy
- New Media
- Online Advertising
- Mobile Marketing
- Digital Marketing
- Social Media
- Interactive Advertising
- Creative Strategy
- Information Architecture
- Rich Media
- Web Design
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