Alex Campbell
Senior Director, Experience Strategy & Business Design Consulting at North Highland
- Role
- Senior Director at North Highland
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Alex Campbell
An experienced business design strategy leader known for helping organizations achieve their most challenging objectives. Skilled in uncovering hidden opportunities, reframing problems, and collaboratively designing solutions that deliver value through strategic human-centered innovation.
Experience
Senior Director
Jul 2025 — Present
Successfully delivered 44 projects across 27 companies. Serve teams as a Senior People Leader and Engagement Lead within the Strategy Practice helping clients solve their most challenging problems while developing junior and experienced talent.• Design and implement insights-driven human-centered strategies, experiences, and service design innovations for Fortune 100 organizations.• Uncover and distill insights, data, and trends into actionable recommendations delivering breakthrough products, experiences, and strategies that elevate both the customer and employee experience leading to sustained long-term value.• Lead organizations to define, articulate, and achieve their future vision through collaboration and influence across the organizational ecosystem – aligning teams and orchestrating the experience and supporting systems across functions.• Apply Design Thinking methodology and business strategy to solve complex problems by co-creating innovative and practical strategies and solutions that look beyond existing practices, structures, and mindsets enabling teams’ full potentials.• Empower project teams through leadership, coaching, and collaboration to deliver quality guidance, products, and results.
Education
Grenoble Ecole de Management
Certificate, International Business
2009 — 2009
The University of Georgia
Master of Business Administration (M.B.A.)
2012 — 2014
Wake Forest University
BS, Business and Enterprise Management Major, Global Trade and Commerce Studies Minor, French Minor
2007 — 2011
Skills
- Management
- Business Development
- Sales
- Marketing
- Strategic Planning
- Strategy
- Marketing Communications
- Budgets
- Leadership
- Sponsorship
- Digital Media
- Social Media
- Brand Management
- Marketing Strategy
- Consulting
- Integrated Marketing
- Advertising
- Social Media Marketing
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