Alex Richter

About Alex Richter

I’m a digital marketing, media, and eCommerce operator who’s spent 30 years building growth engines, modernizing go-to-market, and scaling teams that customers and employees want to stick with. My career spans from early interactive and dot-com-era experimentation to today’s full-funnel reality: performance, brand, measurement, and technology working as one system.Most recently, I grew from senior leader to co-owner and CMO at Camelot Strategic Marketing & Media, helping scale the agency and its culture, and then guiding the transition through its acquisition by PMG in October 2023. Along the way, we built a culture recognized by Ad Age as a Best Place to Work. What I’m known for- Turning ambiguity into strategy: clear positioning, crisp priorities, and practical roadmaps that teams can execute- Building cultures that scale: operating principles, leadership cadence, and accountability that still feel human- Modern media and growth: full-funnel planning, customer acquisition, and measurement rigor that survives in the real world- Executive partnership: I’m comfortable in the room where decisions get made, and in the trenches where they get implemented.

Experience

1. Investor

   Alive and Well

   Mar 2024 — Present

Education

• Stagen Leadership Academy

  Integral Leadership Program

• Curtin University

  Study Abroad, International Business

  1994 — 1994

• Southern Methodist University

  B.B.A, Advertising, Business Minor

Skills

• Strategic Partnerships
• Mobile Marketing
• Digital Marketing
• Brand Management
• Marketing Strategy
• Sem
• Multi-Channel Marketing
• Strategy
• E-Commerce
• Online Marketing
• Media Planning
• Retail
• B2b
• Direct Marketing
• Interactive Marketing
• Online Advertising
• Email Marketing
• Management
• Social Media Marketing
• Advertising
• Web Analytics
• Integrated Marketing
• Marketing
• Digital Media
• Digital Strategy
• Brand Development