Alex Reeder
- Role
- VP Audience and Data Solutions at Havas Media Network
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Alex Reeder
With over 10 years of experience in data strategy and platform technology, I am…
Experience
VP Audience and Data Solutions
Aug 2022 — Present
Founding member of the agency\'s innovation council (brand safety, adtech, consumer, and AI) Product owner for agency\'s proprietary audience management solution and tech stack Conducted 5+ distinct focus groups (over 40 users) across different teams and seniority to identity quick wins, and further develop solution Committed to weekly office hours with over 600 employees Redeveloped 100+ slides and content across Value Prop, Model Audience Guides, Healthcare Approach, Operations Guides, Pitch Videos, and Product Demos Launched Converged US Website with over 1200 site visits, and users avg 8mins on the site Launched weekly product release schedule with over 20+ release notes since October Built a CRM/PHI Prototype pricing tool for Converged sales enablement. Shipped Taxonomy 2.0 – greatly improving user experience and data search functionality Integrated healthcare audiences as well as enabled teams to create custom segments and leverage in Converged in less than 60 says since contract signature Launched new Data Science capabilities for Pharma and Healthcare brands in Google Cloud Platform 8 active clients across key verticals: Healthcare, Travel, and Real Estate, and Finance Sold a direct data license to a client with value based DaaS pricing model Maintain a strong commercial pipeline for Converged technology and data products
Education
Widener University
Bachelor of Science, Business Administration: Management-Marketing
2009 — 2013
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.