Alex Rasmussen
Vice President, Partnership Development (Racing Revenues) @Ferrari
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WORK HISTORY
Vice President, Partnership Development (Racing Revenues) @Ferrari
Milan, IT
EDUCATION
Holstebro Handelsskole
Handelsskolens Grunduddannelse, Selling Skills and Sales Operations
Niels Brock
Selling Skills and Sales Operations
ABOUT ALEX RASMUSSEN
With over 18 years in sponsorship and partnership development, I contribute to Ferrari’s Racing Revenues team as Vice President of Partnership Development, overseeing strategic planning and key collaborations across Formula One, Hypercar, Hypersail and other racing properties across our eco-system. My focus is on designing impactful sales strategies, fostering cross-functional collaboration, and driving measurable business growth. My work is rooted in building strong relationships and mentoring teams to achieve high performance. Previously, I helped expand AC Milan’s sponsorship portfolio by securing partnerships with prominent brands. Passionate about leveraging the emotional power of sports, I aim to align brands with fans to create meaningful partnerships that drive lasting value.
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