Alex Pumfrey
Director of Strategic Partnerships @ITV
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WORK HISTORY
Director of Strategic Partnerships @ITV
London, GB
EDUCATION
University of Oxford
Geography BA
Harvard Business School
Program for Leadership Development, PLD10
SKILLS
ABOUT ALEX PUMFREY
I hold over 20 years of board-level digital strategy and operational delivery experience in the creative and communications industries. I led the development of the long-term strategy for Freeview – the UK’s terrestrial TV platform – and managed its central operations at Digital UK. I am recognised for leading the successful delivery of the UK’s £1 billion digital television switchover programme. Most recently I was CEO of the Film and TV Charity where I led the transformation of a nearly century old organisation, growing its reach from less than 200 to more than people served in the space of 5 years - delivering more than £5m of crisis support to industry workers during Covid - with industry creating a step-change in the industry’s mental health with the Whole Picture Programme - and securing the Charity’s long-term financial sustainability. I am a leader who builds vision with consensus; giving clarity and structure to complexity and developing practical strategies that bring abstract ideas to life. I enjoy working across a variety of business functions and engaging diverse groups to build positive energy and drive action Team Leadership, Digital Strategy, Digital Business, Business Management, Strategic Planning, Change Management, Business Transformation, Operations, Project Management, Project Delivery
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