Alexander Polozun
Design Director, Emea @TikTok
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WORK HISTORY
Design Director, Emea @TikTok
London, GB
EDUCATION
Hyper Island
Higher Vacational Education, Motion Creative
Metropolia University of Applied Sciences (Metropolia ammattikorkeakoulu)
Bachelor's degree, Media Engineering (Digital Media)
ABOUT ALEXANDER POLOZUN
London-based Design Director leading a team of regional creative and design operations across EMEA at TikTok LIVE. I specialise in scaling design systems and design strategy for revenue-driven campaigns and multi-market creative systems across EU, UK and MENA countries, supporting high-impact IPs, brand governance, large-scale offline events, and performance-focused digital initiatives.Over the past decade I’ve evolved from hands-on creative, designer, motion and 3D design into leading distributed design teams between London, Dubai and Beijing building creative operating models, implementing campaign design grading frameworks, conducting regional creator market research, governing brand consistency across high-visibility cross-regional initiatives, and improving delivery efficiency across complex cross-functional environments. My work sits at the intersection of:• Creative leadership• Design operations & process optimisation• Revenue-linked campaign design strategy• Multi-market brand governance and guardianship• Large-scale live & offline activations and events Previously worked with organisations including Google DeepMind, BBC Creative, creative agencies, global technology, broadcast brands, etc. Focused on building scalable creative ecosystems that drive measurable business impact, not just assets.
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