Alex Patton
Senior Director, Programming @Oak View Group
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WORK HISTORY
Senior Director, Programming @Oak View Group
Toronto, ON, CA
Lead the programming for TD Coliseum, FirstOntario Concert Hall, and The Studio. Oversee the programming strategy across OVG’s Canadian venues portfolio.Oak View Group is the global leader in venue development, management, and premium hospitality services for the live event industry. Offering an unmatched, 360-degree solution set for a collection of world-class owned venues and a client roster that includes the most influential, highest attended arenas, convention centers, music festivals, performing arts centers, and cultural institutions on the planet.
EDUCATION
Ryerson University
Bachelor of Fine Arts - BFA, New Media, Media Design & Production
ABOUT ALEX PATTON
With more than 15 years in live entertainment, I’ve built my career creating world-class experiences that connect artists and audiences. I currently serve as Senior Director of Programming at Oak View Group, where I lead programming strategy for TD Coliseum and FirstOntario Concert Hall in Hamilton, Ontario.I led the programming launch of TD Coliseum, Canada’s only music-first arena, which opened in November 2025 following a $300 million transformation. Within its first months of operation, the venue debuted in Pollstar’s Top 50 global arena rankings as the highest-grossing arena in Canada.Throughout my career, I’ve booked and promoted hundreds of concerts spanning clubs, arenas, and major festival stages. My experience includes leadership roles with Oak View Group, Endeavor/IMG, Live Nation, Fource Entertainment, and The Agency Group, working across venue programming, touring, global events, and festival strategy.I’ve helped shape lineups for some of Canada’s most recognized festivals including Boots & Hearts, WayHome Music & Arts Festival, the Toronto Jazz Festival, and NXNE Port Lands, and programmed talent for international marquee events such as UFC 242 Showdown Week in Abu Dhabi, the Hong Kong Sevens World Festival, and W Hotels’ Wake Up Call Music Festival series across Bali, Barcelona, Dubai, and Hollywood.Known for my artist-first approach and strong industry relationships, I focus on touring strategy, major venue programming, and building live experiences that resonate with artists, fans, and markets.
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