Alex Murray

Principal Consultant @Abm Ventures

Victoria, BC, CA

Partnered with founder of a DTC e-commerce company as a fractional executive, directing strategy, data analytics, and operational decision-making across marketing, finance, and operations.» Built data-driven financial and marketing models across Facebook Ads, Google Ads, and Shopify to evaluate ROI and guide growth.» Transformed analytics into actionable strategies that shaped investment, acquisition tactics, and business direction.