Alex Moss
Principal Seo @Yoast
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WORK HISTORY
Principal Seo @Yoast
I am Principal SEO at Yoast. With over 13.5m active installations on its free WordPress plugin alone, Yoast is the biggest SEO plugin available within the CMS within the biggest market share. My role includes involvement with most of the teams within the company – and includes- Roadmaps & strategy- Product development- Hosting the monthly “SEO Update by Yoast”- Public speaking- Partnerships & collaborations- Knowledge sharing…and SEO of course
EDUCATION
Leeds Beckett University
BA (Hons) Law and IT, Law and I.T.
SKILLS
ABOUT ALEX MOSS
I\'m a digital strategist and technical SEO with over 15 years of experience building, optimising, and scaling websites and brands. My career has spanned hands-on SEO delivery, technical leadership, agency co-founding, and international collaboration.I\'m currently a Principal SEO at Yoast, helping shape not just the product roadmap and new innovation, but also oversee Yoast\'s search strategy. I\'m also Co-Founder and Director at FireCask, a Manchester-based agency specialising in organic marketing and WordPress development. Since 2013, I\'ve led technical SEO and web development for clients like Expedia, Vitabiotics, the Financial Times, Beauty Bay, and more.Earlier in my career, I launched and ran my own consultancy (Pleer), co-founded 3 Door Digital with cross-border teams, and was the Co-Founder and product lead for Peadig — a WordPress theme framework built on Bootstrap as well as a collection of WordPress plugins.Outside of digital, I am Co-Founder of Millie & Henry (pet brand) and co-owned Basil + Lily, a neighbourhood Italian wine and aperitivo bar in Prestwich.
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