Alex McGhee

About Alex McGhee

I’ve spent 14+ years in the multi-family real estate industry involved in all facets of multifamily technology and digital marketing, across a multitude of product types (Student, BTR, Scattered site, Affordable, Senior, Single Family Rentals, Conventional, High Rise, Townhome). In addition, I’ve worked in small start-ups as well as large corporations and have had my hand in everything from selling life insurance and annuities, to building websites in the financial services realm, to recruitment to marketing, client relations, search engine optimization (SEO), pay-per-click advertising, vendor management, social media, IT, domain and DNS management, API integrations, online reputation management, training, project management and development of global digital strategy. I could go on about everything I have experience doing, but let’s be honest, this entire paragraph feels like a sales pitch. Yes it represents some of the experience I have but it doesn’t remotely represent me as a whole. I am a kind, caring, strong and fearless leader who will always do the right thing and will always put people first. I’m interested in connecting with like minded individuals so don’t be shy. Additional Specialties: • Life Insurance & Annuities• Social media marketing• Online reputation management• Custom corporate website design• Vetting new multifamily technology • Team training• Project management• Facilitating company-wide product and vendor transitions• Vendor Relationship development and management• Offshore implementation management• Search engine optimization (SEO)• Video marketing• Domain, DNS and hosting management• Internet marketing• Lead generation• Branding• PPC and Retargeting• Search engine marketing (SEM)• Adobe Photoshop• Multifamily technology integrations• Wordpress, Joomla, HTML, Yardi, Rentcafe, Realpage, Entrata, G5, Leaselabs• Facebook marketing strategies• Search engine keywords analysis• Google analytics and webmaster tools• A/B split testing • Recruitment• Financial services• Freelance team management

Experience

1. Senior Director, Marketing Services

   Cushman & Wakefield

   Jun 2022 — Present · Dallas-Fort Worth, TX, US

   Oversee the Cushman & Wakefield multifamily portfolio of digital marketing services, property websites, social media, compliance, online reputation management, domain and dns management as well as analytics for 800+ multifamily apartment, townhome, high rise, senior, affordable and single family rental communities around the United States.

Education

• University of North Texas

  Business, Entrepreneurship

  2006 — 2009

Skills

• Start-Ups
• Social Networking
• Social Media Marketing
• Recruiting
• Google Adwords
• Article Marketing
• Video Marketing
• Web Content Management
• Email Marketing
• Analytics
• Search Engine Marketing (Sem)
• Direct Marketing
• Link Building
• Facebook
• Html
• Video Production
• Search Engine Optimization (SEO)
• Financial Services
• Crm
• Vseo
• Digital Strategy
• Strategic Partnerships
• Content Management
• Mobile Marketing
• Sales
• SEO
• Smo
• Strategy
• E-Commerce
• Marketing Strategy
• Entrepreneurship
• Digital Marketing
• Salesforce.com
• Online Marketing
• Graphic Design
• Web Marketing
• Google Analytics
• Yardi
• Online Advertising
• Social Media