Alex McFarlane

Technical Director @Phmuseum

Bologna, IT

As Technical Director at PhMuseum, I lead the development of our digital platform, ensuring it is scalable, secure, and engaging for our global community of photographers and creatives. PhMuseum is an independent, curated platform dedicated to contemporary photography, a space to discover, support, and promote talent worldwide.My role spans technical strategy, full-stack development, and product innovation, including work with Laravel, AWS and AI/ChatGPT API integrations. I collaborate closely with curators, educators, and artists to deliver an online experience that supports PhMuseum’s editorial, education, and grant initiatives, while continuing to evolve the platform as an innovative hub for visual culture.