Alex McArthur
Liker of People. Fractional CMO. Creator and grower of brands. Billions in DTC sales. Thousands of doors in retail. Love building winning teams.
- Role
- Board Member at Pestie
- Location
- Lehi, UT, US
- LinkedIn followers
- 500 followers
About Alex McArthur
My name is Alex McArthur and I am a marketing executive / consultant and the Chief Marketing Officer at Kizik, and previously Purple (the Purple mattress).A few career highlights:Utah Business CXO of the Year - Chief Marketing OfficerGoogle Retail Advisory Council / Emerging Direct to ConsumersTop 50 Kickstarter campaign out of Webby Award Winner for The Most Boring Films Ever (Purple + Facebook Creative Shop Collab)Led marketing/sales efforts for multiple high growth orgs, including start to 9 figure run-rate in a single yearStevie Award WinnerFeatured on Forbes, Inc, Techcrunch, Nasdaq & Google/Youtube case studiesMy start came in ecommerce with a small computer manufacturer in 1998. Since that time my career has evolved to leading marketing strategy, including brand, product, advertising, web, content, mobile, email, social, analytics, pr, investor relations and search marketing efforts for thousands of SMBs, Inc 500s, public companies and other reputable brands. I have experience in both agency and in-house settings, including startups and large enterprises, as well as highly regulated public companies. I love building approachable brands.The people I\'ve worked with have been the best part of my career and I\'m proud of the great teams I\'ve been involved with, both large and small.Outside of work I spend time with my family, explore the outdoors (hiking, snowshoeing, etc), travel and avoid LinkedIn profiles written in third person.I enjoy networking and try to keep a lunch or two free per week. If you\'re interested in meeting up reach out to me @alexmcarthur:Specialties Differentiating Brands High Revenue Growth Massive Brand Awareness Campaigns Worth Talking About:SpeakerVidcon / LASearch Marketing Expo / SeattleKeybanc Consumer Conference / NYCInternet Merchant Association / Las VegasSLCSEM / SLCIAB / NYCMediapost / Brand Marketers Insider Summit / Lake TahoeBrand Storytellers / Park CityMDS / NYCChamber of Commerce - nationwide:TrainingFacebook Discover Growth SummitGoogle Brand Summit
Experience
Board Member
May 2021 — Present · UT, US
Skills
- Marketing Strategy
- Online Marketing
- SEO
- Ppc
- Web Analytics
- Link Building
- Content Management
- Reputation Management
- Sem
- Social Media Marketing
- Email Marketing
- Google Adwords
- Google Analytics
- Social Media
- Keyword Research
- Digital Marketing
- Smo
- Conversion Optimization
- Organic Search
- Online Advertising
- Landing Page Optimization
- E-Commerce
- Google Webmaster Tools
- Lead Generation
- Search Advertising
- Online Reputation Management
- Marketing
- Local Search
- SEO Copywriting
- Analytics
- Omniture
- Affiliate Marketing
- Web Marketing
- Content Marketing
- Digital Strategy
- Mobile Marketing
- Wordpress
- Online Lead Generation
- Content Strategy
- A/B Testing
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