Alex Marz

About Alex Marz

My name is Alex. I am a results-producing Director of Marketing, with key responsibilities involving the composition of marketing and communications strategy and program, brand development and rollout, management of marketing collateral and tactics, budget control & coordination of public relations. I can successfully apply extensive market knowledge to customer needs has translated into lasting relationships and positive quantitative results. I am a quick learner who can easily adapt and navigate to changing industry and market trends. I enjoy working with people and helping them understand the task at hand, as well as getting them to become more productive. In addition, I have proven leadership skills in managing a diverse department while providing motivation and strategic vision.My technical skills include but are not limited to Salesforce, Pardot Marketing Automation Software, Hubspot, Microsoft Office, Adobe Photoshop, Canva, WordPress, ChatGPT, Figma, Jira, Ahrefs, Google Analytics, Google Ads, and Similar Web. My tactical skills include but are not limited to Integrated campaign management, cross-functional team leadership, digital marketing optimization, marketing automation implementation, content strategy development, budget management & ROI tracking, account-based marketing (ABM), website UX & conversion rate optimization, strategic partnerships & alliances, and go-to-market strategy execution.Areas of Expertise: Business Support & Growth Search Engine Optimization (SEO) Expertise Strategic Marketing Tactics Identifying Client Needs Building Strong Relationships Content Creation & Development Marketing Planning & Organizing Overcoming Objections Team LeadershipMy objective is to work towards a challenging position to build a long-term career by investing the best of my knowledge & abilities into your organization. I am striving for professional growth while being resourceful, innovative & flexible and where I can put my efforts and capabilities in the best interest of the organization.You may email me directly at a••••••••@gmail.comConnect with me today!

Experience

1. Head of Marketing

   Nikohealth

   Apr 2025 — Present

   In my current role as Head of Marketing, I am responsible for: Leading brand, content, demand generation, and digital strategy to fuel revenue growth across the DME/HME industryBuilding and executing go-to-market campaigns that drive pipeline and accelerate adoption of NikoHealth’s platformOverseeing all marketing operations, from SEO and paid media to email automation, product marketing, and eventsPartnering with sales and product to align messaging, improve conversions, and enable outbound effortsScaling marketing efforts through data-driven experimentation, content that converts, and impactful storytellingSupporting category leadership and brand awareness through PR, thought leadership, and customer success stories

Education

• Towson University

  Dual Track, Public Relations and Advertising

  2008 — 2012

• Towson University

  Bachelor of Science (B.S.), Mass Communications

  2008 — 2012

• Towson University

  Bachelor of Science (B.S.), Mass Communication

  2008 — 2012

Skills

• Management
• Strategy
• Event Management
• Social Networking
• Business Development
• Public Speaking
• Photoshop
• Advertising Sales
• Ppc
• Team Leadership
• Social Media Marketing
• Microsoft Excel
• Powerpoint
• B2b
• Search Engine Marketing (Sem)
• Marketing Strategy
• Social Media
• Search Engine Optimization (SEO)
• Sem
• Event Planning
• Salesforce.com
• Marketing
• Advertising
• Microsoft Office
• Sales
• Blogging
• Lead Generation
• Business-to-Business (B2b)
• Sales Operations
• Customer Service
• Online Advertising
• SEO
• Press Releases
• New Business Development
• Public Relations
• Media Relations
• Marketing Communications
• Facebook
• Leadership