Alex Mapar
Creative Director & Senior Art Director specializing in Motion | Over 20 years of recognition & awards in Design, Animation, and Illustration | Teacher and Mentor | LA, NY, alexmapar.com
- Role
- Director, Senior Art Director, Motion at Apple
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Alex Mapar
Creative Director & Senior Art Director with over 20 years of recognition and awards…
Experience
Director, Senior Art Director, Motion
Aug 2020 — Present · CA, US
Art Direction for Marcom, Watch, Fitness+, Mac, iPhone and Music. Collaborating with teams in Design, Production, Brand, Channel, Retail, Hardware, CG Studio, VCPM, Localization, Music, BHM, Pride, and Keynote. Executing compelling and strategic motion design, toolkits, and style guides for some of Apple’s highest converting video content- Co-led the much copied Apple Bento motion design system- Co-led the much copied PDP Video system. Created the novel SOP and mentored Directors and Producers on its heavily strategic, cross functional production- Led the Fitness+ Logo animation, several product PDP videos and the Music National Charts system- Co-led the Music Genre color system\'s research, strategy and design with over variables- Using After Effects, C4d, Octane, Premiere, Davinci, Illustrator, Nuke and Maya. Responsible for multiple team and solo projects concurrently. Led, briefed and managed teams of 2-10 direct report artists, numerous producers, XF partners and vendors. Built a supportive and inspiring team environment and guided artists to excel through hands-on leadership. Giving clear, engaging, persuasive presentations and workshops with leadership up to VP level. Engaged in constructive feedback and adaptable collaboration throughout. Developed a new storyboard system to allow live, frictionless stakeholder workshopping.🧠 Developed suites of Custom Tools and SOPs that diagnosed and solved several 3+ year old, production-stopping issues. Enabled creative, reduced friction and cut timelines by fixing- Video Wall/billboard display and retail device content failures. Solutions became the cornerstone of an entirely new org-wide SOP for handling these deliverables- Localization pipeline overhaul. Cut production time by 60% and errors by 85%- Production-Vendor strategy overhaul. Cut timelines by 15-20%, doubled creative development time and allowed late-stage executive changes.
Education
Griffith University
Bachelor of Design, 3D/Industrial Design, Vfx, Graphic Design & Art History
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