Alex Malench
Global Customer Marketing Manager @Agicap
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WORK HISTORY
Global Customer Marketing Manager @Agicap
Agicap is a fast-growing fintech company helping mid-market businesses with their cash management- Leading the global customer marketing team and programs, focusing on customer activation, engagement, retention, expansion, and advocacy- Launched and currently managing The Treasury Circle, an online community by Agicap for European Treasury Leaders to connect, collaborate, and share best practices- Collaborating with CS, GTM and Product to launch new features, help customers make the most out of Agicap, and reduce churn
EDUCATION
Università Bocconi
Master of Science - MS, Marketing Management
Esade
MSc in Marketing Management, Marketing/Marketing Management, General
The University of Hong Kong
Exchange Semester, Faculty of Business and Economics
Liceo Scientifico B. Russell Cles
Diploma di liceo scientifico
Corydon Central High School
American High School Diploma
Università Bocconi
Bachelor's degree, International Economics and Management
ABOUT ALEX MALENCH
Customer Marketing Manager at Agicap, leading global customer marketing across Europe for customers.I design and scale programs that drive expansion, activation, and retention. From flagship customer summits and webinar programs to referral engines, community, and lifecycle communications.My role sits at the intersection of Customer Success, Product, and Marketing, translating customer needs into structured, scalable growth initiatives across markets.Before marketing, I worked in Customer Success at Agicap, which still shapes how I operate today: close to customers, focused on real usage, and aligned with the teams driving outcomes.
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