Alex Lundry

About Alex Lundry

Alex Lundry is the co-founder of a trio of leading data and analytics firms, Redbud Consulting, Deep Root Analytics and Tunnl Data, each specializing in helping clients use research, data and analytics to inform their political, advocacy and communications efforts. Hailed in the book, “The Victory Lab\" as “one of the most methodologically sophisticated opinion researchers working in Republican politics,” Lundry has worked as a campaign data scientist, pollster, microtargeter, data-miner and data-visualizer for presidential candidates, national organizations and Fortune 50 companies. He ran the analytics efforts for both Mitt Romney’s 2012 presidential bid and Jeb Bush’s 2016 primary campaign. As a pollster, he conducts surveys and moderates focus groups on subjects spanning the race for the White House all the way to Hollywood movies. He is one of the country’s leading experts on electoral targeting, voter analytics, and political data-mining.Alex is also a creator of political data visualizations and infographics, with his work featured by Wired Magazine, Fast Company, and the Washington Post. He is also an adjunct instructor of data science and data visualization at Georgetown University’s McCourt School of Public Policy, as well as the Data Analytics and Policy program at Johns Hopkins University.A New Jersey native, Alex graduated from Swarthmore College with a degree in Political Science and Education. He then spent three years teaching High School social studies in suburban Philadelphia before he went to the Georgetown Public Policy Institute to receive a Masters in Public Policy. Lundry currently lives in the Brookland neighborhood of Washington DC with his wife and four children.

Experience

1. Co-founder

   Deep Root Analytics

   May 2013 — Present · Alexandria, VA, US

   Developed a suite of analytics tools, dashboards, and algorithms that helps advertisers optimize their media spend through the use of big data analytics. Grew the company from $1 million in revenue and three employees in year 1 to $10 million in revenue and fifty employees by year 5.

Education

• Georgetown University

  MPP, Public Policy

  2003 — 2004

• Swarthmore College

  Bachelor of Arts (BA), Political Science

  1995 — 1999

Skills

• Corporate Communications
• Analytics
• Research
• Politics
• Statistics
• Focus Groups