Alex Lockwood

UX + Creative Direction + MGMT + Design

Role
Senior Product Designer at Kroger Technology & Digital
Location
Cincinnati, OH, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Alex Lockwood

My passion lies in people, and the connections they form with one another and with technology. I\'ve lead projects, managed teams of designers, developers and strategists, and developed new processes for over a decade.I\'m a communicator, visually and vocally. I\'m an activator and a leader. I\'m highly self-motivated, but thrive in a group. I always seek to find others\' passions to develop them and allow better collaboration.I employ creative direction that pairs strategy and forward-thinking design. My solutions are backed by research and rooted in psychology. Direction and design don\'t just solve problems, they\'re the visual cues that lead stories. Every choice made speaks volumes on a subconscious level. Knowing your brand and your audience are clutch to crafting stories in a way people connect with.My approach and productivity are sculpted from working with small, aggressive agencies. My knowledge and experience in larger organizations allows me to see the whole picture. I\'ve had the pleasure of working with some well known brands including Ford, Kroger, GE, Atari, Target, Yum! Brands, Lincoln, Proctor & Gamble, Fruit of the Loom, Sunny Delight and more.

Experience

  1. Senior Product Designer

    Kroger Technology & Digital

    Sep 2025 — Present

    Customer journey architect focused on off-property commerce growth and agentic solutions.

Education

  • Miami Valley Career Technology Center

    N/A, Commercial Art

    2002 — 2004

  • The Modern College of Design

    Associate's degree, Applied Business in Design

Skills

  • Adobe Creative Suite
  • Brochures
  • Sketch App
  • Graphics
  • Graphic Design
  • Branding & Identity
  • Social Media Marketing
  • Indesign
  • Layout
  • Corporate Branding
  • Page Layout
  • Creative Direction
  • Illustration
  • Advertising
  • Packaging
  • User Experience
  • Good Business Boy
  • Image Manipulation
  • Creative Strategy
  • Visual Design
  • Illustrator
  • Adobe Illustrator
  • Flash
  • Agile
  • Logo Design
  • Web Design
  • User Experience Design
  • Image Editing
  • Typography
  • Brand Development
  • Blogging
  • Packaging Design
  • Art Direction
  • User Interface Design
  • E-Commerce
  • Corporate Identity
  • Digital Marketing

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Alex Lockwood — Senior Product Designer at Kroger Technology & Digital in Cincinnati, OH, US | Unifers