Alex Legge
Global Consumer & Health Industry Marketing Director @EY
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WORK HISTORY
Global Consumer & Health Industry Marketing Director @EY
London, GB
EDUCATION
University in Bristol, Bristol Business School
Business, Law and Accounting
SKILLS
ABOUT ALEX LEGGE
An internationally experienced results-driven Marketing, Communications and Brand leader with executive level success creating powerful brands and marketing strategies with a passion for driving business growth. A strategic thinker in both B2C & B2B creating marketing strategies built on customer insight. Extensive cross-functional global experience in large global FTSE 100s as well as smaller entrepreneurial companies across Investment Management, Private Banking, Professional Services and Healthcare. Highly skilled at executive stakeholder management and working in complex network environments, with a demonstrable record of leading highly performing teams that deliver with excellence, to budget and at scale. Collaborative team player and excellent people coach. Trademarks: Strategic | Creative | Team Builder | Visionary | Talent Manager | Brand Builder | Partner | Innovator | Digital Marketer | Analytical | Growth Mindset | Highly Respected | Results Oriented | Specialties include: • Brand, insight & marketing strategy: development & execution • KPI and Performance development • C-suite/Executive stakeholder leadership, negotiation & presenting skills • Internal communication/employee engagement and investor relations management • Designing multi-channel insight-led solutions incl. positioning, brand and visual identity • Leadership, innovation, mentoring & multi-disciplinary team management • Media & sponsorship partnerships: strategy, creation & activation • Events strategy, management & evaluation • Integrated Comms: Online & offline incl.leveraging CRM systems eg Salesforce,Stoneshot, Marketo • 3rd party agency management & partnerships • New product / customer value proposition development • Customer contact strategy, marketing automation & CRM • Managing P&L I thrive where I have the opportunity to make a significant positive difference, transform the status quo and deliver on growth, turnaround or purposeful change- Chairman of the Marketing Director Network for Winmark Global. between 2015 and 2019 and chaired the Investment Banking steering committee for the Financial Services Forum between 2012 and 2014- Executive Education : MBA Masterclass Module during 2022 covering digital transformation, business analytics and marketing leadership
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