Alex Leedale
Manager, Customer Device Lifecycle, Mobility Brands @TELUS
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WORK HISTORY
Manager, Customer Device Lifecycle, Mobility Brands @TELUS
I lead the device customer lifecycle at TELUS, owning how customers discover, finance, upgrade, and manage their technology across digital and physical experiences. My work spans embedded finance, platform and vendor ecosystems, circular economy, and omnichannel journey design—bringing together product, data, and customer experience into a single lifecycle model. The goal is to build trust-based, digital-first systems that turn hardware into long-term customer relationships and sustainable growth.
EDUCATION
Wilfrid Laurier University
Honours Bachelor of Business Administration (BBA) Specialization in Marketing, Business Administration and Management, General
ABOUT ALEX LEEDALE
Throughout my career I have focused on meeting the emerging needs of digital natives. I\'m energized by innovation and coaching the teams that drive it. I combine a background in sales and marketing with a passion for technology and customer experience. Areas of focus: People Leadership, Customer Experience, Digital Support, GenAI Implementation, Lifecycle & Base Management, Retention & Revenue Strategy, Product Delivery, Customer Behaviour, Operations Alignment
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