Alexandra Lasinski
Senior Manager, Partner Marketing, Data & Ai @Slalom
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WORK HISTORY
Senior Manager, Partner Marketing, Data & Ai @Slalom
Toronto, CA
EDUCATION
Wilfrid Laurier University
Bachelor's Degree, Psychology
ISC Paris
Business, Management, Marketing, and Related Support Services
Humber College
Post Graduate Program, Marketing/Marketing Management, General
SKILLS
ABOUT ALEXANDRA LASINSKI
Results-driven and mission-oriented Marketing Director with 10 years of experience in the technology sector with a focus on Data & AI. From startups to global industry leaders, I have successfully led cross-functional teams, crafting and executing dynamic marketing campaigns and strategies for renowned SaaS companies like IBM, Microsoft, NVIDIA, Dell, HPE, Google, and more.While I’m deeply captivated by Data & AI, all things artistic are in my DNA. Creativity and design are the passions that have pulled me to spearhead the development of two corporate brands from the ground up. In these initiatives, I not only led the creative direction but actively contributed as one of the designers, overseeing and executing the development of brand foundations, identities, assets, guidelines, and websites.I thrive on seamlessly integrating “brandformance” strategies, fusing creative brand development with meticulous performance measurement. This approach ensures that our marketing initiatives not only resonate with our target audience, elevating brand visibility and loyalty, but also deliver quantifiable results, driving revenue growth and market share expansion.
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