Alex Kennedy
Marketing Senior Director | Product Marketing, Integrated Marketing, Consumer Lifecycle & Engagement, Acquisitions & Growth Marketing | Launched 3 Lending Products for Capital One and 5 across Sectors
- Role
- Head of Marketing Segmentation and Innovation at Humana
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Alex Kennedy
I am a senior marketing leader with 18 years experience launching new products and experiences that solve real consumer problems and grow market share. I love driving business value through testing and experimentation, as well as crafting engaging marketing strategies to segments that I have rich insights into, including millennials, Gen Z, boomers, the “underserved”, sports fans, traders and investors. I have worked across industries, driving love for brands and products both big and small.Recognized for growing and developing high performing marketing teams that foster inclusive, collaborative, and innovative mindsets. I believe in- Empathetic, authentic leadership- Radical candor- Continuous learning and growth- Blending the quantitative with creative- Inspiring teams through a clear vision and goals- Diversity, equity, and inclusionKey areas of expertise- Marketing Organization Planning- Product Marketing and Positioning- Integrated GTM Campaign Strategy- Digital, SEM, SEO, CRM- Research and insights synthesis- Marketing strategy, SWOT analysis- Customer lifecycle and engagement- Marketing goals, vision, and KPI settingContact me: a•••••••@gmail.com
Experience
Head of Marketing Segmentation and Innovation
May 2025 — Present · Denver, CO, US
Education
The Johns Hopkins University
BAS
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