Alex B.
Program Manager, Performance Marketing @TaylorMade Golf Company
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WORK HISTORY
Program Manager, Performance Marketing @TaylorMade Golf Company
Carlsbad, CA, US
Lead the strategy, execution, and optimization of multi-channel digital marketing campaigns, driving eCommerce growth and brand visibility. Oversee paid search, paid social, display, video, and affiliate networks, with a strong focus on mobile-first strategies to increase app installs and online sales. Manage agency partnerships and internal teams to execute performance-driven marketing initiatives, aligning marketing objectives with business goals.Key Achievements:• Drove 91% eCommerce revenue growth through a multi-channel performance marketing strategy in collaboration with in-house teams and agency partners.• Led the launch of Sun Day Red, a standalone lifestyle brand in partnership with Tiger Woods and TaylorMade, achieving significant brand visibility and revenue impact.• Implemented Multi-Touch Attribution (MTA) and Incrementality Measurement Models, leading to 30% YoY revenue growth by optimizing campaign effectiveness and resource allocation.• Optimized paid search and social media campaigns, refining keyword strategies, ad creative, landing pages, campaign tracking, and budget allocation for enhanced performance.• Generated 1M+ website sessions through direct-response SEO strategies, collaborating with content teams to enhance organic visibility and engagement.
EDUCATION
California State University, Fullerton
Bachelor of Arts, Business Administration and Management, General
SKILLS
ABOUT ALEX B.
I’m a data-driven Performance Marketing Manager with a passion for turning insights into action. With a strong foundation in digital advertising and analytics, I specialize in building multi-channel strategies that drive growth, improve ROAS, and maximize customer acquisition. From refining audience targeting to leveraging multi-touch attribution, I thrive on optimizing every aspect of the digital marketing funnel to deliver measurable results.Throughout my career, I’ve led performance marketing initiatives for leading brands, managing paid search, social, display, and affiliate channels. I’ve implemented incrementality testing, improved budget efficiency, and helped brands expand their digital footprint. Whether it\'s launching a new eCommerce brand, scaling paid media campaigns, or optimizing SEO strategies, I bring a data-first mindset to every challenge.I’m always eager to connect with fellow marketers, industry professionals, and brands looking to scale their digital presence. Let’s chat about how performance marketing can drive your business forward—feel free to reach out!
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