Alex Anderson
Digital Transformation | Marketing Technology | Marketing Operations
- Role
- Lead Marketing Technology Manager at AT&T
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Alex Anderson
I\'m an experience marketing technology professional specializing in marketing automation, campaign management, platform integration and enablement, and data management. My years of experience are best describes as being an knowledgeable liaison between traditional marketers and technology-focused associates (i.e. Information Technology). By leveraging my knowledge I am able to create business value by optimizing the marketing technology platforms and processes in place by increasing leads, reduce processing time and streamlining data standardization for proven ROI.
Experience
Lead Marketing Technology Manager
Feb 2024 — Present · Dallas, TX, US
Driving enterprise-wide adoption and optimization of Adobe Workfront for users across a global marketing org.Key Responsibilities & Impact:Platform Ownership: Admin for Adobe Workfront & Fusion; manage user access across integrated martech systemsRoadmap Leadership: Partner with stakeholders to gather feedback and prioritize product enhancementsIntegration & Scale: Support platform integrations and lead R&D for scalable, modular tech solutionsChange Management: Implement strategies to improve adoption, measure change impact, and reduce user frictionEnablement & Training: Lead a team delivering training programs that boost user confidence and minimize errorsFocused on improving the marketing team\'s workflow efficiency, tech adoption, and overall platform experience.
Education
Southeast Missouri State University
Bachelor of Science (B.S.), Public Relations
2011 — 2016
Southern Methodist University
Graduate Certificate, Digital Marketing Strategy and Analysis
2017 — 2018
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