Alexis Paczkowski

Experience

1. Digital Marketing and Market Development Coordinator

   Bentley Pontoons Bentley Acquisition Llc

   Aug 2023 — Present · Lexington, SC, US

   Oversee and manage Bentley Pontoons\' website and social media platforms, ensuring they are optimized for maximum visibility and engagement.• Develop and execute a comprehensive social media strategy through competitive research, audience analysis, and trend monitoring.• Create, publish, and manage daily social media content that builds meaningful connections and drives audience engagement.• Analyze social media metrics, insights, and trends to continuously improve strategy and maximize reach.• Maintain a strong understanding of consumer market trends, demographics, and competing brands to enhance marketing effectiveness.• Manage and optimize Bentley Pontoons’ lead management and CSI (Customer Satisfaction Index) programs to enhance customer experience and dealer relations.• Track and analyze lead generation efforts to improve conversion rates and maximize ROI.• Organize, plan, and execute the annual Bentley Pontoons Dealer Meeting, a three-day event with 300+ attendees.• Plan and execute May and December sales meetings for internal sales representatives.• Direct and oversee the annual three-day photo and video shoot, capturing high-quality marketing assets for the upcoming model year.• Develop and maintain territory and dealer penetration maps to support strategic growth.• Organize and track retail sales incentives for dealers to drive performance.• Research, source, and implement updated POP (Point-of-Purchase) materials for dealer showrooms and boat shows to enhance brand presence.• Captured high-quality product photography and videography as needed to support marketing, e-commerce, and social media initiatives, ensuring consistent brand imagery across all platforms

Education

• Butler County Community College

  Early Childhood Education and Teaching

  2016 — 2016

• Slippery Rock University of Pennsylvania

  Bachelor of Science - BS

  2016 — 2019