Alexis Scarpinato
Growth Marketing Leader, North America @ Aon
- Role
- Growth Marketing Leader at Aon
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Alexis Scarpinato
As a Growth Marketing Leader at Aon, a global leader in risk, retirement, and health solutions, I leverage my 20 years of B2B healthcare marketing experience to drive growth, customer loyalty, and market differentiation. I am responsible for developing and executing strategic marketing plans that align with the company\'s vision and goals, and that generate qualified leads, expand customer business, and enhance brand awareness and market equity.My areas of expertise include marketing strategy and execution, marketing operations and infrastructure, demand generation campaign development and implementation, lead lifecycle management and marketing attribution, sales enablement, content marketing, brand positioning and messaging, partner and vendor management, cross-departmental collaboration, marketing innovation, process improvement, and leadership. I am passionate about creating and delivering impactful marketing solutions that deliver value to our clients, partners, and stakeholders, and that positions Aon as a trusted advisor and thought leader in the B2B healthcare space.
Experience
Growth Marketing Leader
Sep 2022 — Present
Education
Colgate University
Summer Leadership Lab
1998 — 1998
Universidad Complutense de Madrid
Spanish
2001 — 2002
Marist University
BA Communications, Journalism and Spanish
1999 — 2003
Skills
- Social Media
- SEO
- Website Management
- Exacttarget
- Wordpress
- Advertising
- Salesforce.com
- Copywriting
- Marketing Event Planning
- Product Launch
- Brand Development
- Event Planning
- Unbounce
- Online Marketing
- Corporate Communications
- Leadership
- Management
- Strategy
- Webmaster Services
- Marketing
- Marketing Management
- Email Marketing
- Writing
- Interactive Marketing
- Graphic Design
- Salesforce Administrator
- Integrated Marketing
- Online Advertising
- Lead Generation
- Direct Marketing
- Market Research
- Digital Media
- Editing
- Marketing Communications
- Newsletters
- Business Development
- Digital Marketing
- Digital Strategy
- Cross-Functional Team Leadership
- Marketing Strategy
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