Alexis Rodriguez Alvich
Fractional CMO/CBO (Beauty) • Communications Strategist, Community Builder, Storyteller • Global Beauty Expert • Founder, Harper Grey Consulting • FIT Adjunct Professor
- Role
- Fractional CMO at No Makeup Makeup
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Alexis Rodriguez Alvich
I build, grow, and future-proof brands with purpose.With 20+ years of experience at the intersection of beauty, fashion, and lifestyle, I specialize in shaping community-first strategies that drive sales, spark cultural relevance, and leave lasting brand equity. I’ve led brand marketing, communications, and/or consumer engagement for legacy brands and next-gen disruptors alike.As the founder of Harper Grey Consulting, I advise brands from incubation to reinvention, developing integrated go-to-market strategies, influencer and creator programs, global communications, and digital storytelling rooted in emotional connection. My goal is always to transform brand audiences into loyal brand communities.Whether securing Jennifer Lopez’s top-selling launch, producing Aveda’s first global influencer immersion, or reimagining campaign architecture with creatives like Joseph Altuzarra, I’m passionate about work that’s not just smart, but meaningful.In 2020, I launched HG Connect, a mentorship program to help aspiring marketers break into the industry during a time of global uncertainty. In 2023, I followed with The Leader Within—a leadership coaching experience designed to unleash executive presence and influence at every career stage.I’m committed to building brands that are emotionally resonant, digitally fluent, and planet positive. And I believe in paying it forward while paving the way.Open to consulting engagements and brand leadership opportunities (F/T or P/T).
Experience
Fractional CMO
Sep 2025 — Present · NY, US
Education
Wharton Executive Education
Certificate, Executive Presence and Influence
Pace University
Bachelor of Arts - BA, Communications (Minor: Marketing), Cum Laude
Skills
- Public Relations
- Public Speaking
- Social Media Marketing
- Event Planning
- Social Media
- Non-Profits
- Blogging
- Fashion
- Brand Development
- Nonprofits
- Editorial
- Creative Writing
- Marketing
- Beauty Industry
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