Alexis Rhodes

Associate Director, Programmatic & Digital Strategy @dentsu

I\'m a vital member of the Center of Excellence team, leading agency-wide Programmatic and Digital strategy. Here, I\'ve revamped our RFI and partner assessment process, fostering relationships with 100+ partners across DSPs, SSPs, and data connections in the dynamic tech landscape. Guiding 30+ downstream employees through monthly meetings, I cascade high-level insights for execution. Leveraging hands-on and managerial background, I excel in communication within the 300+ strong Programmatic & Digital Team. I lead training calls, strategy sessions, and champion thought leadership. Notable achievements span addressable media, recalibrating dentsu\'s strategic supply chain for resilience. I helm dentsu\'s cookieless strategy, tactical shifts to addressable solutions and CTV. Integral to the team, I drive swift industry POVs. Beyond, I invest in Gun Safety Alliance\'s pro bono media initiatives. A DE & I advocate, I prioritize diverse-owned partners in spend. In a prior role, I led DSW and Illinois Lottery Programmatic investment, yielding impact. Through biddable media (RTB) and direct IO, I elevate our center of excellence. I drive internal innovation, co-developing solutions with partners. My skills enable seamless execution, agile response to trends.