Alexis M.

About Alexis M.

I’m a senior marketing executive with 12+ years of experience leading brand, growth, and go-to-market strategy across multifamily operations and proptech. My work sits at the intersection of marketing, customer and renter experience, and real estate innovation, with a consistent focus on execution, accountability, and measurable results.I’ve built and led high-performing teams, managed national marketing budgets exceeding $15M, and supported portfolios totaling $7B+ in assets. Across roles, I’ve repeatedly stepped into organizations where marketing required structural evolution, moving from fragmented, analog, or field-led execution to centralized, data-informed, performance-led systems. I turn disconnected initiatives into cohesive, revenue-generating marketing engines by building the infrastructure behind the work, including operating systems, workflows, KPIs, reporting, and performance standards. I focus on building end-to-end marketing architectures that integrate brand, design, data, sales, and operations, positioning marketing as a durable growth engine rather than a cost center.At LeaseLock, I lead marketing, sales enablement, and customer experience as an integrated growth system, governing the customer lifecycle from initial market discovery through revenue realization and advocacy. I’ve built a fully automated lifecycle and CRM infrastructure to create end-to-end funnel visibility, stronger attribution, and measurable pipeline accountability, while partnering closely with sales, product, and service to keep messaging, execution, and customer outcomes are aligned.With experience across both operator and platform environments, I bring a disciplined approach to aligning strategy, execution, and measurement across complex organizations. Always open to connecting with operators, builders, and leaders modernizing growth and experience across real estate and technology and AI. Executive ProfileStrategic Brand Architect | Builds category-defining brands to drive growth and stand out in crowded markets.Revenue Driver | Develops and executes go-to-market and demand generation strategies that translate marketing into measurable revenue impact across real estate portfolios and proptech platforms.CX Champion | Designs end-to-end customer experiences to increase lifetime value, reduce churn, and strengthen long-term relationships.Team Builder | Leads high-performing, cross-functional teams Predictive Index Persuader | Enneagram 8 | Clifton Strengths: Strategic · Individualization · Discipline · Significance · Responsibility | Myers Briggs ESFJ

Experience

1. SVP, Marketing

   Leaselock

   Jul 2023 — Present · Dallas-Fort Worth, TX, US

   I lead the full customer journey from awareness to advocacy, uniting marketing, product, sales enablement, and customer experience to drive revenue growth and brand differentiation.Marketing & Brand Leadership: Architect and execute data-informed strategies that drive market differentiation, demand generation, and brand consistency across digital and physical channels.Growth Acceleration: Partner with product and revenue teams to optimize GTM strategy, pipeline performance, and lifecycle marketing from acquisition through retention and upsell.Customer Experience: Oversee onboarding, success, and support functions to deliver a high-touch, scalable customer experience improving satisfaction and reducing churn.PR & Content Strategy: Lead national PR efforts, thought leadership, and storytelling to elevate brand presence and credibilityTeam Development: Built and lead a high-performing team across marketing, customer success, and support grounded in accountability, creativity, and cross-functional alignment.Campaigns & Channels: Own multichannel strategy, including paid digital, email, social, and brand campaigns, anchored in performance metrics and continuous optimization.GTM Strategy: Develop positioning, messaging, and launch plans for new features and platform enhancements. Provide market feedback and customer insights that shape roadmap strategy, improve adoption, and strengthen value delivery across the customer lifecycle.Industry & Executive Events: Lead enterprise-wide event strategy across national conferences, executive roundtables, and proprietary leadership forums, aligning sponsorship, content, and executive messaging to drive measurable pipeline influence and category authority.Focus Areas: Brand Strategy | GTM | CX | Performance Marketing | Sales Enablement | Customer Lifecycle | Leadership | Revenue Impact | Proptech | Multifamily Real Estate

Education

• Piedmont Technical College

  Arts

• University of South Carolina Aiken

  Communications and English