Alexis Steves
Senior Manager, Digital Marketing at CFS Brands
- Role
- Senior Manager, Digital Marketing at CFS Brands
- Location
- Orange, CA, US
- LinkedIn followers
- 500 followers
About Alexis Steves
Senior Brand Marketing Manager for a global company specializing in foodservice, healthcare, and hygiene solutions. Focus areas include channel marketing, digital marketing, and social media strategy—driving brand visibility, strengthening customer engagement, and supporting growth across diverse markets. Also contributes to product development, ensuring creative alignment from concept through launch.Brings over a decade of experience as a Creative Director with a fine arts and graphic design background, enhancing marketing strategies with a strong creative perspective. Expertise spans award-winning product design & development, custom creative solutions, photography, e-commerce, advertising, branding, and event management. Known for bridging strategy and design to deliver impactful results.Recognized for detail orientation, organization, and cross-functional collaboration. Actively involved in volunteer work with non-profit organizations, continually advancing leadership skills and passion for event planning.Holds a BFA in Graphic Design from Chapman University and leverages a strong arts and design foundation to craft marketing strategies that connect brands with people in meaningful and lasting ways.
Experience
Senior Manager, Digital Marketing
Sep 2025 — Present
Lead digital marketing strategy across the CFS Brands portfolio, supporting multiple brands and channels in foodservice, healthcare, hospitality, and janitorial markets• Own and optimize the digital ecosystem, including social, email, CRM (HubSpot), lead nurturing, and website performance• Partner with sales, product, creative, and leadership teams to align digital initiatives with go-to-market and revenue goals• Drive CRM strategy and governance, improving lead quality, segmentation, routing, and lifecycle management• Oversee content strategy and cross-brand editorial calendars to ensure consistent, accurate, on-brand storytelling at scale• Standardize digital processes, tools, and reporting to improve efficiency and visibility across the organization.• Analyze campaign performance and KPIs to inform optimization and strategic decision-making• Support product launches, trade shows, and seasonal campaigns through integrated email, social, and landing page programs
Education
Berufskolleg für Technik Moers
Gestaltungstechnische Assistentin mit Fachabi, Graphic Design
2007 — 2010
Chapman University
BFA in Graphic Design, Minor German, Graphic Design, Art, German
2013 — 2015
Riverside City College
Associate Degree in Fine and Applied Arts, AA Fine & Applied Arts
2010 — 2012
Skills
- Web Design
- Event Management
- Graphics
- Non-Profit Volunteer
- Painting
- Social Media
- Marketing
- Public Speaking
- Community Organizing
- Non-Profit Leadership
- Event Planning
- Research
- Volunteer Training
- Sketching
- Community Outreach
- Indesign
- Microsoft Office
- Mac
- Social Networking
- Drawing
- Photography
- Social Media Marketing
- Acrylic Painting
- Nonprofits
- Graphic Design
- Colleges Against Cancer
- Non-Profits
- Organizational Effectiveness
- Microsoft Word
- Powerpoint
- Microsoft Excel
- Team Leadership
- Adobe Creative Suite
- Business Cards
- Customer Service
- Digital Media
- Time Management
- Volunteer Management
- Digital Media Design
- Communication
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