Alexis Mohr

About Alexis Mohr

Marketing engineering, operations, and demand generation are my passion, not just a job. My passion helps my clients connect with their target- Greatest achievement is managing and mentoring a team of innovative modern marketers- Demand Generation, Marketing Automation, Marketing Operations, Attribution Modeling & Pipeline and Digital Marketing (SEO/SEM/PPC, Email, Social Media, Website)- revenue-generating, retargeting, & ABM campaign development/management and marketing/sales software integration with multiple SaaS & hardware tech companies & startups-Team Building/Training, Inside/Outside Sales team collaboration and training, Marketing team management with PitchBook- Project Management, Target Marketing, Email Marketing & Sampling with Authentic Response- Community Building, Market Research, Target Marketing, Direct & Email Marketing, Sampling & Audience Development with BNP Media/Clear Seas Research- B2C Retail Marketing with Hickory Farms- Business Development with Toledo Chamber of Commerce- Honors graduate of Tiffin University; private college in Northern OhioSpecialties- Campaign manager recruiting, training, management, leadership- Demand Generation, Marketing Automation, Attribution Models, Funnel Marketing, Conversion Rate Optimization- Online Communications, Community/Panel Development, and Respondent Engagement- Vendor relationships and financial agreement negotiations- Market Research sampling and online methodologies- Marketing/Sales software integration- Marketo, Salesforce, HTML, SQL Server & Microsoft Suite (Excel master)- Digital marketing best practices trainer- Team builder, KPI crusher, and goal-getter- B2B Saas, B2B Industrial, B2B Software, B2C Retail, B2B Hardware

Experience

1. Senior Marketing Operations Lead

   AdRoll

   Jan 2025 — Present

   I own our marketing automation systems; building and maintaining lead management processes, comprehensive dashboards and reports, integrations between MarTech/other essential systems,I\'m striving to improve marketing automation processes and systems, marketing effectiveness, process scalability, lead-to-closed won optimization, programs that drive lead quality and conversion rates, best practices for data management and hygiene.I\'m using MCPs (AI) to reduce our MarTech stack in collaboration with our CDP owner.

Education

• WSU Carson College of Business

  Master of Business Administration, Business & Marketing

  2019 — 2020

• Tiffin University

  BBA, Marketing Management

  2006

Skills

• Demand Generation
• Management
• Social Media Marketing
• Business Development
• Marketo
• Microsoft Excel
• Digital Marketing
• Marketing Automation
• Project Management
• Hubspot
• Eloqua
• Market Research
• Lead Generation
• Marketing Communications
• Leadership
• Start-Ups
• B2b
• Direct Marketing
• Saas
• Salesforce.com
• Online Communications
• Budgets
• Html
• Crm
• Negotiation
• Marketing Management
• Data Analysis
• Email Marketing
• Analysis
• Pardot
• Budgeting
• Marketing
• Customer Relationship Management (Crm)
• Social Media
• Online Marketing
• Microsoft Sql Server
• Marketing Strategy