Alexis M.

About Alexis M.

With 7 years of hands-on experience in programmatic advertising, including the last 4 at…

Experience

1. Programmatic Manager

   dentsu

   Nov 2021 — Present

   Manage platform strategy, execution, performance, and reporting of digital media campaigns across global digital markets- Coordinate assets and tags with vendors, ensure campaigns deliver against KPIs, and proactively manage campaign success- Oversee senior and junior programmatic associates, guide them in training their technical knowledge and manage workflow. Provide strategic oversight and guidance- Responsible for overseeing client pacing & performance across digital media portfolio- Act as the programmatic hands-on keyboard expert for client teams- Consult and work with other cross-channel leaders for seamless execution- Build training materials, best practice documentation, and internal projects to improve team performance- Experience working in the programmatic ecosystem with in-depth knowledge of leading DSPs & ad-serving systems like DCM, Xandr, Gemini, and DV360- Work with internal media teams delivering integrated media plans to ensure the execution of client campaigns in accordance with their requirements, goals, and runtime-Form collaborative relationships with other cross-channel leaders to streamline internal workflow, improve campaign performance and identify opportunities for innovation- Analyze and track large amounts of data, implement optimizations, and articulate the results in a meaningful way within yearly, half-yearly, quarterly, or monthly reporting- Expertly work within Excel to extrapolate data points from reporting and analytics- Handle billing and campaign budget requirements within MediaOcean/Prisma system.

Education

• University at Buffalo

  Bachelor of Arts (B.A.)

  2008 — 2011

• Jamestown Community College

  Associate of Science (A.S.)

  2005 — 2007

Skills

• Css
• Microsoft Outlook
• V Lookups
• Basic Html
• Outlook
• Data Analysis
• Microsoft Office
• Microsoft Excel
• Graphic Design
• Social Media Marketing
• Illustrator
• Digital Illustration
• Analytical Skills
• Customer Care
• Advertising
• Ms Excel Pivot Tables
• Microsoft Word
• Illustration
• Photoshop
• Digital Media
• Photography
• Microsoft Access
• Client Relations Skills
• Research
• Adobe Creative Suite
• Social Media
• Adobe Photoshop
• Printmaking
• Spss
• Customer Service
• Digital Photography
• Javascript
• Literature Reviews
• Office Management