Alexis Lewis
Experienced Vice President, Marketing B2B SaaS | Go-to-Market Strategy | Product Marketing | Demand Generation | Account-Based Marketing | Customer Growth & Advocacy
- Role
- Vice President, Marketing at Truecontext
- Location
- San Clemente, CA, US
- LinkedIn followers
- 500 followers
About Alexis Lewis
As a marketing leader with over 15 years of experience, I have successfully led and…
Experience
Vice President, Marketing
Oct 2024 — Present
Defined the vision and direction for the marketing function including product marketing, brand, demand generation, and marketing operations.• Developed funnel performance framework, metrics and demand generation strategy resulting in 150% YoY increase in inbound demand YTD.• Led the development of messaging and positioning by deeply understanding customer needs through customer, industry, and competitive research• Established Ideal Customer Profile definitions and targeting as well as a holistic Total Addressable Market view to better align Product, Sales and overall market strategy vision.• Provide ongoing mentorship and growth for the marketing team by hiring and retaining great talent and providing clarity and vision for marketing outcomes.
Education
Humboldt State University
BA, English
2002 — 2007
College of the Redwoods
Course Certification, Writing for Business and Marketing
2010 — 2011
Skills
- Publishing
- Editing
- Content Management
- Proofreading
- Content Development
- Writing
- Press Releases
- Copywriting
- Market Research
- Marketing
- Online Advertising
- Public Relations
- Web Content
- Email Marketing
- Publicity
- Blogging
- Social Media
- Online Marketing
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