Alexis Hurewitz

About Alexis Hurewitz

With 15 years of experience across in-house and consulting roles, I am a strategic operating partner for internal marketing, creative, and project management teams. I specialize in operationalizing marketing strategies and empowering teams to successfully launch new business initiatives, brands, campaigns, products, and more. I am hyper-focused on processes and optimizations that allow internal teams to achieve goals and to thrive. I have successfully launched a wide range of critical business initiatives from new products, brands, e-comm platforms, omni-channel marketing campaigns, and collaborations. Whether executing creative strategies or bringing business visions to life, I facilitate a collaborative, results-driven atmosphere, ensuring every member can achieve their goals and contribute to the company\'s overall growth and success.Highlights: • Launched Stark Carpet’s first DTC venture, AshleyStarkHome.com on Shopify+(brand identity and site development) in 1 year. • Developed the product collaboration launches for Ashley Stark Home x Diane James Home faux florals and Ashley Stark Home x NuWallpaper peel & stick wallpaper. • Led an internal Marketing Operations transformation for Stark Carpet and is subsidiary brands, optimizing cross-functional team communication, operations, and communication, allowing the brands to properly execute marketing campaigns and in-take more projects in a sustainable and scaleable manner.• Led a previously flash-sale organization from a daily content production process to a seasonal, product driven content production model.• Managed the conception, development and production of the One Kings Lane rebrand in less than 5 months.• Part of the core team that relaunched MichaelKors.com and DestinationKors.com.• 15+ years of experience building marketing/creative operations processes from scratch and leading teams into a more organized and efficient • Entrepreneurial • DTC Ecommerce • Brand Builder • Business Development • Strategic partner • Licensing & Collaboration • Digital Merchandising • Digital Marketing • Omnichannel Marketing • Drop-ship marketplace builder • Project Management • Marketing Operations • Creative Services • Brand Management • Category Management • Go-to-market strategies• Luxury product • Mentor • Team building • Operating partner • UX • Site architecture • Vendor management

Experience

1. Creative & Operations Strategist

   Flywheel Strategy

   May 2025 — Present · US

Education

• University of Michigan

  B.A., History of Art

Skills

• Pop Culture
• Digital Marketing
• Email Marketing
• Luxury Goods
• E-Commerce
• Accessories
• Drawing
• Photography
• Jira
• Digital Project Management
• Product Management
• Tumblr
• Apparel
• Content Management
• Marketing Communications
• Facebook
• Google+
• Fashion Shows
• Marketing
• Wordpress
• Blogging
• Social Networking
• Project Management
• Public Relations
• Pinterest
• Fashion
• Writing
• Omniture
• Smartsheet
• Fine Art
• Painting
• Social Media
• Antiques
• Process Improvement
• Social Media Marketing
• Creative Operations
• Digital Curation
• Creative Strategy
• Digital Storytelling
• Digital Strategy