Alexis Hoverter
Director of E-commerce & Digital Strategy | DTC Growth Expert | Amazon & Nordstrom Alum
- Role
- Director, Digital Merchandising Site Experience at Stanley 1913
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
Experience
Director, Digital Merchandising Site Experience
Jul 2024 — Present · Seattle, WA, US
In my current role, I lead DTC strategy for Stanley 1913\'s digital business across the US and Canadian markets. I manage a team of five while overseeing end-to-end e-commerce operations including assortment strategy, site merchandising, launch execution, and UX optimization for one of the fastest-growing brands in the lifestyle space.• Delivered exceptional H2 2024 performance through strategic management of seasonal campaigns, Black Friday/Cyber Monday, and seven high-heat product drops• Drove high-heat drop revenue by leading site and UX strategy for all launches, streamlining wireframes for global use and reducing dependency on external resources• Generated increases in promotional revenue through strategic planning of major sales events using data-driven insights and cross-functional collaboration; developed a playbook for Global scale • Achieved 34% YoY conversion improvement and 4% AOV increase through comprehensive site optimization including homepage redesign, enhanced product content, search platform integration, and 15+ new UX features• Identified and capitalized on market and viral trends, working with supply chain to secure inventory to drive increases in key growth categories• Established operational excellence initiatives including a ticketing system for issue tracking as well as an improved business review processes creating space for action-oriented collaboration inline with strategic priorities and ever-changing business needs • Led improvements to Stanley\'s customization business via expanded product assortment, net-new graphics and fonts, UX improvements and marketing and promotional strategy
Education
University of Rhode Island
Bachelor of Arts - BA
2000 — 2004
Skills
- Retail Buying
- Merchandising
- Retail Category Management
- Multi-Channel Retail
- Strategy
- Site Merchandising
- Online Retail
- Retail
- Marketing Strategy
- Teamwork
- Management
- Content Strategy
- Fashion
- Digital Marketing
- E-Commerce
- Strategic Planning
- Leadership
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