Alexis Hazelwood

About Alexis Hazelwood

I\'m a multidisciplinary creative and producer with a focus on editorial storytelling and brand narrative. I specialize in leading cross-functional creative work that turns strategy into storytelling—bringing clarity, emotion, and authenticity to the way brands show up in the world.

Experience

1. Creative Lead

   Lyft

   May 2024 — Present

   As the creative lead for Lyft’s brand editorial team, I oversee end-to-end visual strategy and execution across multimedia content, bringing stories to life through thoughtful design, photography, video, and animation. I’ve developed and evolved a visual identity for Rev, Lyft’s editorial platform, that connects to our core brand while standing apart as editorial, authentic, and human-centered.Key focus areas include:• Creative Direction across editorial stories, data storytelling, and cross-functional campaigns• Senior producer across all Rev editorial productions—from pitching and planning to pre-production, production, and post—either executing directly or working with contractors and agencies• Human Interest Storytelling via documentary-style videos featuring driver narratives

Education

• University of San Francisco

  Bachelor’s Degree, Media Studies, Concentration in Film Studies

Skills

• After Effects
• Photoshop
• Social Media
• Video Editing
• Microsoft Office
• Television
• Final Cut Pro
• Photography
• Video Production
• Adobe Premiere Cc
• Editing
• Video