Alexis Gorriaran
Global Experiential Marketing & Strategy Leader | Expert in Events, Branding, Lifestyle Marketing & Trade Shows | Creating immersive experiences across Tech, Hospitality, Tourism, Public Sector & Beyond!
- Role
- Senior Global Marketing Event Strategist Global Marketing Organization at Intel
- Location
- Providence, RI, US
- LinkedIn followers
- 500 followers
About Alexis Gorriaran
Award-winning, global marketing and experiential strategy leader with a proven track…
Experience
Senior Global Marketing Event Strategist Global Marketing Organization
May 2021 — Present · US
Led the development and execution of marketing strategy for global Tier 1 flagship events, aligning objectives across multiple business units and the Global Sales & Marketing organization.Identified enterprise-wide marketing and event priorities, incorporating AI-enhanced tools to optimize audience segmentation, personalization, and engagement.Oversaw strategic planning for proprietary and industry events, focusing on brand visibility, messaging consistency, and immersive audience experiences.Directed event marketing efforts including positioning, storytelling, and cross-channel promotion to support business growth and pipeline goals impacting $3B in sales pipeline.Defined and tracked event KPIs and success metrics, delivering actionable insights through post-event performance reports and stakeholder briefings.Collaborated with global and regional teams to ensure brand alignment and drive measurable ROI across key markets.
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