Alexis Gold

About Alexis Gold

Several years of experience and specialization in the digital media and programmatic…

Experience

1. Vice President

   Purpose Worldwide

   Jan 2024 — Present

   As the Vice President of Purpose, I oversee and lead day-to-day management across key accounts, crafting high-level strategies for clients to ensure the team achieves and surpasses all client KPIs and benchmarks. • Develop and implement comprehensive communication strategies• Draft internal and external communications, ensuring consistency and clarity in messaging• Build and maintain strong relationships with media contacts, serving as the primary point of contact for press inquiries and media relations• Coordinate public relations efforts, including press releases, media kits, and event planning• Collaborate with the marketing team to promote company products and initiatives through various channels• Monitor media coverage and industry trends to provide insights and recommendations to the leadership team• Vast experience with earned press, sponsored content, and paid media placements • Track, develop, and submit speaking proposals for events and awards • Establish and manage marketing and communication budgets • Lead teams to achieve guaranteed KPIs and outcomes for clients, focusing on measurable success• Intensely focus on product marketing to drive product awareness and adoption• Work closely with sales teams to generate both organic and marketing-based leads• Develop and execute high-level brand strategy and narrative building to strengthen brand identity• Create and implement all go-to-market (GTM) strategies for marketing and communications• Assist companies in raising capital, entering the market, and scaling their business operations• Provide advisory services to founders and CEOs on brand identity, marketing strategy, and product development• Foster synergy across business functions to enhance overall organizational efficiency• Possess extensive experience with clients in technology sectors including digital, ad tech, martech, AI, and more• Create and execute growth marketing initiatives

Education

• American University

  Bachelor of Arts in Public Communication, Marketing

  2012 — 2014

Skills

• Public Relations
• Communication
• Media Relations
• Social Networking
• Social Media Marketing
• Digital Media
• Advertising
• Integrated Marketing
• Social Media
• Marketing
• Web Marketing
• Marketing Communications
• Facebook
• Communications
• Digital Strategy
• Wordpress
• Blogging