Alexis Hancock

Sr. Content Marketing Manager at BigID | Passionate Storyteller | Superhero Enthusiast | Striving to Amplify Black Voices

Role
Senior Content Marketing Manager at BigID
Location
Orlando, FL, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Alexis Hancock

I’m a strategic content leader with deep experience crafting and scaling high-impact content programs for B2B tech and consumer brands. From executive ghostwriting to SEO strategy, I connect brand vision to audience value through storytelling that performs—fueling pipeline, positioning companies as industry authorities, and supporting cross-functional growth goals. I’ve led content strategies that drove 60% YoY organic traffic growth and $6M+ in qualified pipeline, partnered with product and demand gen to amplify GTM success, and collaborated with C-suite leaders to shape thought leadership narratives. I manage everything from editorial calendars and brand voice governance to agency partners and performance reporting. I’m especially passionate about content as a driver of inclusion, impact, and innovation—and bring a lifelong learning mindset to every project, team, and opportunity. Let’s connect if you’re building something bold.

Experience

  1. Senior Content Marketing Manager

    BigID

    Mar 2024 — Present

Education

  • University of Denver

    Master of Arts - MA, Marketing Communication Management

    2022

  • McKendree University

    Bachelor of Arts - BA, Professional Writing and Rhetoric

Skills

  • Microsoft Excel
  • Event Planning
  • Social Media
  • Public Speaking
  • Social Networking
  • Microsoft Office

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Alexis Hancock — Senior Content Marketing Manager at BigID in Orlando, FL, US | Unifers