Alexis Caldwell

About Alexis Caldwell

I advise executives and leadership teams on how to accelerate growth through affiliate, influencer, and performance marketing. With 18 years of experience driving partnerships and revenue at Forbes, LTK, and across countless models the affiliate ecosystem, I launched That’s Strategy to bring C-suite level guidance in a fractional model. My role sits at the intersection of strategy, partnerships, and organizational alignment — helping leadership teams unlock new revenue streams while ensuring their people and operations are set up to scale. Key areas include- Brand & Market Positioning + GTM Strategy — ensuring companies enter the market with the right message, partners, and structure for growth- Affiliate & Performance Marketing Strategy — transforming underleveraged channels into core growth engines- Influencer & Creator Partnerships — integrating creator marketing into the broader performance portfolio with measurable ROI- Growth Partnerships & Business Development — structuring high-value deals and new category opportunities- Executive & Team Alignment — advising CEOs and leadership teams on org design, talent strategy, and cross-functional execution- Industry Connectivity & Strategic Introductions — leveraging my deep network across affiliate, influencer, retail, and adtech to make high-value introductions and partner recommendations that accelerate growth.I’m not a traditional consultant — I’m a senior operator who has delivered revenue at scale. Now, I act as a fractional C-suite advisor for companies that want to move faster, smarter, and more profitably — with the right positioning, strategy, and partnerships in place.A few career highlights- Led team that grew to generate $100M+ in annual sales and unlocked new high-margin revenue streams by securing major enterprise and SMB advertising budgets- Built a $30M+ sales funnel and closed the company’s largest deal by developing and managing strategic partnerships with affiliates, agencies, and technology partners- Scaled a startup from 2 people to a 50-employee, multimillion-dollar company with consistent 55% YOY revenue growth, expanding the partner network from 1,500 to and securing key syndication partnerships- Led international product expansion by launching new platforms, managing global operations, driving cross-promotional campaigns, and opening an office Istanbul office.

Experience

1. Strategic Advisor

   Urgood

   Oct 2025 — Present · Dallas, TX, US

   URGOOD connects great taste with great dining. We’re building a performance-based dining network—starting in Dallas—where recommendations turn into real reservations. Good taste pays.

Education

• UC Santa Barbara

  BA, History, Latin American & Iberian Studies

Skills

• Advertising
• Ppc
• Product Strategy
• Performance Based Marketing
• Team Management
• Online Marketing
• Social Media Marketing
• Sem
• Lead Generation
• Account Management
• Marketing Strategy
• Strategic Partnerships
• Digital Media
• Conversion Optimization
• Salesforce.com
• Affiliate Marketing
• Business Development
• Digital Marketing
• Marketing
• Web Analytics
• Integrated Marketing
• Landing Page Optimization
• Sales
• Online Advertising
• Product Marketing
• Affiliate Networks
• Social Networking
• Product Management
• SEO
• Google Analytics
• Leadership
• Affiliate Programs
• Event Management
• Digital Strategy
• Social Media
• Email Marketing
• Web Marketing
• Direct Marketing
• Coupons
• Management