Alexis Bruning

About Alexis Bruning

ABOUT ME:I’m an e-commerce & content director with 20+ years of experience driving impact for Fortune 500 clients through the power of storytelling. No matter the challenge at hand, customer needs are at the core. I partner with brands to uncover what customers want, where we can fill competitive whitespace, and how to deliver a seamless customer experience. Through this strategic approach, I’ve crafted content strategies that deliver consistent year-over-year revenue growth through multiple channels (Amazon storefronts, branded e-commerce, and syndicated content).I’m equally passionate about empowering companies and people. Mentorship and collaboration are—and will always be—core values.TESTIMONIALS:Alexis is a true leader. She helps her team members unlock potential and cultivate their strengths. Time and time again, she has helped her team stretch beyond perceived limitations. Alexis is not only an exemplary leader and content strategy guru; she is a catalyst for growth and collaboration-Chief Creative Officer, Enterprise Solutions, VML

Experience

1. Group Discoverability Director, Performance Content

   VML

   Oct 2021 — Present

   Lead team of 18 in developing & optimizing digital content for clients (including Microsoft, S.C. Johnson, Boehringer Ingelheim Animal Health, Proctor & Gamble, Coca-Cola, KAO Brands, L\'Oreal, GE Lighting, and more).Elevate brand visibility & engagement on major retail platforms like Amazon, Walmart, Chewy, PetMeds, and syndicated content channels to drive conversion. Optimize digital shelf content based on analysis, content audits, SEO, scorecarding, competitive landscape overviews, and testing. Utilize AI via WPP Open to bring forth best-in-class visual and textual content with bespoke tools. CONTENT STRATEGY• GENERAL ELECTRIC LIGHTING: Crafted a content strategy emphasizing product features of smart switches to drive conversion rates.• COCA-COLA: Wrote an Amazon retailer playbook for Coca-Cola as the experts on digital shelf for media, content, promotion and pricing. • VASELINE: Created content strategy focused on sensory exploration for Amazon relaunch. Established content pillars for textual and visual content consistency throughout SKUs and multiple retailers. • FRONTLINE: Updated Amazon Brand Store and created asset style guide to improve consistency and speed to market across retailers. Resulted in +187% visits,+121% increased units,+103% sales,+109% orders,+32% conversion. Launched new brand store for media to send traffic on Walmart.com, which was new functionality for the retailer.• NEXGARD: Developed content for new prescription products NexGard PLUS and NexGard COMBO; created strategies for multi-retailer support.DATA ANALYSIS & INSIGHTS• Created monthly client reports; encompassed page and brand store metrics focused on conversion and traffic, sentiment analysis trends, and brand recommendations. TEAM MANAGEMENT & MENTORSHIP• Met with team members bi-weekly to uncover opportunities for improvement, match skillsets to open business needs, and chart progress on professional goals.

Education

• University of Cincinnati

  B.S., Product Development/Merchandising in Fashion Design

  1997 — 2001

Skills

• Digital Marketing
• Negotiation
• Email Marketing
• Product Marketing
• Sem
• Brand Awareness
• Social Media Marketing
• Product Design
• Brand Development
• Microsoft Office
• Marketing
• Brand Management
• Marketing Strategy
• E-Commerce
• Product Development
• Social Media
• Online Advertising
• Facebook
• Vendor Management
• Web Analytics