Alexis Chen
Director, Segments Marketing @BMO
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WORK HISTORY
Director, Segments Marketing @BMO
Toronto, ON, CA
EDUCATION
Cass Business School
Strategic Leadership
ABOUT ALEXIS CHEN
Marketing executive with deep experience across Finance, Automotive, Technology, CPG, Entertainment and Retail. I lead teams to design and deliver integrated brand strategies that drive growth, strengthen segment relationships and bring the brand to life through culturally relevant, insight‑driven programs.My work spans strategy, partnerships, experiential, digital and sponsorship marketing. I excel at leading cross functional teams, navigating complexity and building programs that are both creatively ambitious and operationally disciplined. I bring a steady leadership style, a strong strategic lens and a commitment to elevating ideas that differentiate the brand and deliver measurable business impact.Core strengths include• Translating business and segment goals into integrated marketing strategies• Leading cross functional teams with clarity, alignment and accountability• Bringing thought leadership in digital, sponsorships, content and experiential• Delivering high pressure, multi channel programs with excellence and precision• Creating culturally relevant programs that authentically engage communities• Driving innovation through insights, partnerships and modern storytelling• Building trusted relationships with senior leaders, agencies and partners• Balancing creativity and operational discipline to deliver resultsSpecialties includeIntegrated marketing strategy, experiential and cultural marketing, segment strategy, sponsorship and partnership marketing, youth and gaming strategy, cross functional leadership and brand innovation.
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