Alexis Vera

About Alexis Vera

As the VP Creative & Strategy at SGK, I lead a team of over 90 creative and strategy professionals across North America, delivering world-class solutions for some of the most recognized brands in the world. I have been in this role for 2.5 years, and am passionate about creating physical and digital experiences that bring brands and consumers closer together in authentic and meaningful ways.With over 20 years of experience in design thinking, creative direction, and leadership, I have developed specific expertise in brand experience, design strategy, environmental design, retail design, and product launch. I am also a certified participant of the Matthews Accelerator Program, a leadership development program that equips me with the skills and insights to drive innovation and growth for SGK and its clients. My mission is to empower my team, collaborate with our partners, and push the boundaries of brand expression across channels as our world continues to evolve.

Experience

1. VP Creative & Strategy

   Sgk

   Oct 2020 — Present · Portland, OR, US

   I am responsible for our creative and strategy teams across North America, shaping our vision, approach, and structure to the market while empowering our teams to deliver world class creative solutions. Our team of over 40 across studios in Portland, San Francisco, Chicago, Baltimore, New York, and Atlanta are connected through a shared passion for creating physical and digital experiences that bring brands and consumers closer together in meaningful and authentic ways. As a part of the SGK family, we have the unique opportunity to work with some of the world\'s most recognized brands to tell their stories, innovate on their behalf, and work from the center out to shape their brand ecosystems to address a rapidly and consistently changing consumer landscape.

Education

• Pratt Institute

  B.I.D., Industrial Design

  1995 — 1997

• College for Creative Studies

  Industrial Design

  1993 — 1995

Skills

• Furniture
• Branding & Identity
• Retail Design
• Program Management
• Environmental Graphics
• Art Direction
• Creative Direction
• Product Design
• Design Strategy
• Brand Development
• Environmental Design
• Concept Development
• Retail
• Marketing
• Design Thinking
• Strategy
• Adobe Creative Suite
• Concept Design
• Merchandising
• Design Management
• Cross-Functional Team Leadership
• Packaging
• Experience Design
• Sketching
• Industrial Design
• Graphics