Alexis Prothro

About Alexis Prothro

I help brands and teams turn complex ideas into clear, engaging stories, campaigns, and experiences that connect people and drive measurable impact. With 4+ years leading content strategy, creative project management, digital marketing, and editorial initiatives, I blend strategy, storytelling, and design thinking to deliver content and programs that inspire, educate, and engage.I’m a creative communications and content strategist with experience driving digital marketing campaigns, brand storytelling, and cross-functional projects. I specialize in translating complex concepts into SEO-optimized copy, branded assets, onboarding journeys, and engagement toolkits that elevate organizations and foster connection.In my current role, I write and design persona-targeted product decks, enablement toolkits, and community activations, collaborating across product, marketing, internal creative teams and community teams to ensure every asset is both strategically aligned and creatively impactful. I leverage Figma,(Jira) Google Analytics, and AI platforms(Rovo) to optimize content, measure performance, and iterate for maximum engagement.Previously, I built a foundation in editorial and digital content development, writing and editing blogs, articles, newsletters, and digital campaigns with a focus on SEO, clarity, and audience engagement. This hands-on experience informs my strategic approach today, allowing me to bridge creative execution and content strategy seamlessly.I’m passionate about content strategy, content design, and creative engagement, with a proven track record of delivering programs that foster connection, culture, and measurable results. I thrive on designing human-centered, insight-driven experiences that align with organizational goals, whether for internal teams, community programs, or external campaigns.

Experience

1. Content Strategy Community Programs Enablement

   Atlassian

   Apr 2024 — Present · Atlanta, GA, US

   Contracted through @creativecircleLead content strategy and development for global Champions programBuild enablement resources, event toolkits, and community assets.Partner with PMs/PMMs to translate product updates into community-facing assetsDesign engagement strategies to activate and grow champion involvementCreate event content, gamification assets, and internal and external resource hubsSupport cross-functional initiatives spanning community, product, and marketing

Education

• Clayton State University

  Bachelor's degree, Communication and Media Studies

• Agnes Scott College

  Master of Arts - MA, Writing & Digital Media