Alexis Potter
Senior Manager @Apple
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WORK HISTORY
Senior Manager @Apple
Cambridge, GB
I lead senior retail teams in a high-expectation, high-volume environment, with accountability for customer experience, performance, and people development.Partnering closely with the Store Leader, I help shape store strategy, develop other managers, and navigate complex operational and people challenges. My focus is on building strong leadership capability, sustaining performance, and creating an inclusive culture where teams feel supported, trusted, and clear on what success looks like.My role spans: • Leading and developing managers and large, diverse teams • Driving customer experience and commercial performance • Coaching, performance management, and succession planning • Supporting strategic decision-making and problem solving at store level • Modelling inclusive, people-centred leadership in day-to-day operationsI’m particularly proud of the everyday leadership work - the conversations, coaching, and consistency - that enables both teams and individuals to grow while delivering exceptional experiences for customers.Alongside day-to-day leadership, I contribute to broader conversations around culture, capability, and long-term performance.Additional leadership assignments and experiences include:• One-year Career Experience within the UK Employee & Labour Relations corporate team, contributing to people policy, casework, and advisory support.• UK Accessibility Ambassador, partnering with cross-functional teams to advocate for inclusive practices and accessible team member experiences.• In-store leadership assignment as Store Operations Leader during the COVID period, supporting teams through sustained operational and people challenges.
EDUCATION
Avado
CIPD, Human Resources Management/Personnel Administration, General
Kent Institute of Art & Design, Canterbury
Art and Design
SKILLS
ABOUT ALEXIS POTTER
I’m a senior retail leader at Apple, working at the intersection of people, performance, and customer experience.As a Senior Manager in Apple Retail, I lead large, diverse teams in a high-expectation environment. What matters most to me is creating the conditions where people can do their best work: feeling clear on expectations, supported in their growth, and trusted to make good decisions.I’m deeply interested in how leadership shows up in the everyday moments: the conversations we choose to have, the standards we hold, and the care we show for the people around us. I believe great customer experiences are built by teams who feel valued, challenged, and genuinely connected to their work.I’m particularly drawn to work that involves:• Leading and developing leaders• Customer experience at scale• Inclusive, people-centred cultures• Long-term, sustainable performanceI believe what we do consistently matters more than what we do occasionally.I’m always open to thoughtful conversations about leadership, culture, and how we build workplaces people want to be part of.
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