Alexis Mobley

About Alexis Mobley

Senior Lifecycle Marketing leader with 11+ years building high-converting, full-funnel lifecycle marketing strategy across acquisition, onboarding, engagement, retention, and reactivation. Expert in CRM, segmentation, multi-channel automation, and data-driven personalization across email and SMS. Proven success owning lead nurture programs end-to-end, managing multi-channel journeys, diagnosing performance issues, optimizing logic, and driving measurable pipeline impact. Experienced people leader skilled at developing talent and driving cross-functional alignment with Sales, Product, Analytics, Legal/Compliance, and Customer Success. Passionate about improving customer experiences and converting business priorities into scalable lifecycle programs.Career Achievements: Delivered multi-channel lifecycle programs driving $2M+ attributed revenue. Built 35+ automated, behavior-triggered journeys spanning acquisition, onboarding, and retention. Improved activation and engagement with targeted personalization strategies driving +10.1% OR and +5.6% CTR; reduced unsubscribes by 1.2%. Implemented structured A/B testing and experimentation workflow; achieved lifts of +18.9% OR and +3.7% CTR Negotiated vendor contracts for $280K+ total cost savings, improving channel ROI. Mentored and trained marketing team members; partnered cross-functionally across Product, Sales, Customer Success, Creative, Legal, and Analytics to align full-funnel lifecycle strategy with company goals.

Experience

1. Email Marketing Manager

   FirstKey Homes

   Aug 2024 — Present · Atlanta, GA, US

   In this strategic lifecycle marketing leadership role, I own the enterprise CRM and marketing automation roadmap, translating revenue goals into scalable, data-driven customer journeys that accelerate acquisition, conversion, and retention while ensuring compliant execution in a regulated housing environment.Key Achievements:» Generated $7.5M+ in revenue and 316 signed leases by launching full-funnel automated lifecycle programs that delivered 1,375 qualified applications with zero lease-agent involvement.» Reduced manual Sales outreach by 30% by implementing 11 behavior-based CRM journeys across acquisition, conversion, retention, and loyalty stages.» Boosted engagement with a +18.9% open rate and +3.7% CTR by deploying a structured A/B testing framework to optimize messaging, timing, and channel mix.» Delivered $200K in annual cost savings and cut projected redemption liability by $60K through a data-driven loyalty program transformation.» Accelerated go-to-market execution and ensured fully compliant, error-free campaign deployment through rigorous QA of triggers, segmentation logic, and data pipelines.

Education

• Seton Hall University

  Bachelor of Science, Business Administration; Marketing

  2009 — 2013

Skills

• Social Media
• Sales
• Microsoft Office
• Marketing
• Customer Service
• Budgets
• Teamwork
• Social Networking
• Analysis
• Powerpoint
• Microsoft Excel
• Fundraising
• Programming
• Public Speaking
• Training
• Marketing Research
• Microsoft Word
• Branding
• Account Management
• Adobe Creative Suite